DIGITAL IMMERSIVE STORYTELLING

 

 

CAMPAIGNS

Concept, Strategy, Creative Direction

 

Herbs, Etc is an herbal brand that’s been around since 1969, yet they have never had a rebrand. I created their launch campaign, called the “Re-Bloom Tour”, provided the creative direction, wrote the copy, and designed the strategy for the campaign to bring the essence of ‘69 in a modern context. Design by Alejandra Martin from Jellyshot.

 

 

SOCIAL MEDIA

  1. Strategy, Design, and Layout

    Nothing gets me going like a beautiful grid that oozes authenticity, spaciousness, depth, and beauty. Thinking of on-brand strategic themes, designing the flow, and planning the layout are things I genuinely have fun doing if our ethos and values are aligned :)

 

 

2. Concepts, Copy & Carousel Design

I love taking big comprehensive topics like justice, culture, regen ag, spirituality, and ecology and curating stories that move people in new ways. There’s an art to presenting a disruptive topic in a manner that actually lands for people; I love finding those points of connection through a compassionate approach.

 

 

The Garden Club Online Course

I worked with Farmer Greg on creating The Garden Club - an online course to learn the foundations of regenerative gardening and land based living, in community, with year-round support. Consisting of a 3-week gardening intensive, plus 10 courses on various homesteading topics, the course offers step-by-step infographics, over 50 video tutorials, and course material hosted in an easy-to-use online platform and mobile app. I managed this course, co-hosted live events, edited course material, shot and directed the tutorials, and creative directed the program.

 

Writing & Design

Blogs

Pitch Decks - design & editing

Website Copy

Brand Manifestos - copy & design


Websites

The Nest, Founder

In 2020, I founded The Nest as a program of Farmer’s Footprint. Today, The Nest has turned into an UK-based independent agency.

Websites I’ve designed or creative directed:

Kako Earth, Farmer’s Footprint, 1000 Tiny Farms, Catalan Farms, Leia Vita Yoga, Leia Vita Photo


 

In-Person Immersive Storytelling

Feeling a lack of spaces of inclusion and interculturality in my community, I started hosting Solidarity Nights at my home. Solidarity Nights offers an intimate and vulnerable platform for communal engagement, fostering awareness, experiences, and dialogue on themes surrounding Indigeneity, Indigenous rights, cultural preservation, topics of identity, reconciliation and healing. We aim to create a transformative space for both the wider community in addition to members of the community who’ve been directly impacted by settler colonialism. Solidarity Nights is a place for meaningful connections and enablement toward collective healing and alliance building.